The Cubic Timer is one of those creations that’s so simple it seems obvious and brilliant at the same time.

This dice-like timer by Japanese design collective IDEA starts by simply turning it on its side. Countdown from 3, 10, 30 or 60 minutes with a flip of the timer to the desired number. Don’t let that boiling pasta get too mushy or your afternoon nap go too long.

• Size: 2.4″ × 2.4″ × 2.4″
• Requires two AAA batteries (included)